SteelThistle Collective
The strategic and financial heart fostering a synergistic ecosystem of innovation and growth across diverse ventures.
Discover Our VisionAbout The Collective
SteelThistle Collective, based in Washington, USA, serves as the parent and holding company for a portfolio of dynamic ventures. Our primary role is to be the strategic and financial core, providing overarching vision, direction, and essential centralized functions (like top-level finance, legal oversight, and IP management) to our subsidiaries. We manage key intellectual property, such as Macfie CRM, developed within our wholly-owned companies.
We are dedicated to fostering synergy and collaboration among all our entities, creating an ecosystem where innovation thrives and each venture benefits from the collective strength and strategic resource allocation. This approach allows for specialized focus within each company while leveraging shared insights and capabilities for mutual growth.
Our Ventures & Brands
A diverse portfolio of wholly-owned companies, key intellectual property, co-owned enterprises, and promising future ventures.
SteelMacfie
Technology, Digital Development, & Gaming Company
Develops cutting-edge digital solutions, client projects, proprietary software (including Macfie CRM), and original game titles. Specializes in custom web, software, mobile app, and game development.
Macfie CRM
Proprietary CRM Software
A software product developed by SteelMacfie, designed for cohesive contact, lead, and task management across all SteelThistle Collective ventures. IP owned by SteelThistle Collective. Potential for future commercialization.
Thistle & Steel
Original Media Content Production Arm
Focuses on creating diverse original media, including podcast production, book publishing, and general film, television, and web series development.
Macfie Media Group
Digital Marketing Agency & Niche Lead Generation Operator
Provides digital marketing services (SEO, content, PPC) to small businesses and operates its own niche lead generation websites.
Macfie Lead Group
Home Services Lead Generation (Co-owned)
Parent company for regional home repair/remodeling lead generation businesses (e.g., Red Dirt Leads). Co-owned 60% by SteelThistle Collective.
SteelThistle
Personal Brand
Your public-facing identity as a creator, gamer, and online personality, supporting and promoting Collective ventures.
Future Horizons
Monroe Macfie
Future Venture: Bespoke Consultancy / Premium Imprint
Reserved for ventures requiring a highly personal touch, deep expertise, or targeting niche, premium markets like high-level consulting or unique literary/artistic projects.
Macfie Productions
Future Venture: Specialized Film & Visual Media
To focus on ambitious, larger-budget, or artistically specific visual projects like feature films or prestige documentaries, signifying strong personal vision.
Our Synergistic Ecosystem
Integrated Strength
The SteelThistle Collective is more than a sum of its parts. Each entity is designed to interact and collaborate, creating a powerful, mutually beneficial ecosystem. For example, SteelMacfie provides the technological backbone for digital products needed by Thistle & Steel's media projects [cite: 18] and builds websites for Macfie Media Group's clients and its lead generation platforms. Macfie Media Group, in turn, can offer marketing expertise to promote Thistle & Steel's releases.
Centralized Tools & IP
Key intellectual property, like Macfie CRM, is owned by SteelThistle Collective and developed by SteelMacfie. This CRM is then utilized across all ventures – SteelMacfie, Thistle & Steel, Macfie Media Group, the SteelThistle personal brand, and Macfie Lead Group – ensuring cohesive data management and operational efficiency.
Shared Vision, Specialized Execution
While SteelThistle Collective provides overarching strategy and resources, each company maintains its specialization. This allows for focused expertise within entities like Thistle & Steel for broad media content, while future ventures like Macfie Productions can tackle more artistically specific film projects. This structure fosters both specialized excellence and collective innovation.
Connect with the Collective
For strategic partnerships, investment inquiries, or corporate-level communication with SteelThistle Collective.
corporate@steelthistle.comSteelThistle Collective
Based in Washington, USA